VOX CINEMAS SONIC BRANDING
Client: VOX CINEMAS (Majid Al Futtaim)
Agency: METAphrenie
THE BRIEF
Reiner Erlings composed the sonic identity for VOX cinemas, the Middle East’s largest cinema chain, as part of the complete rebranding by METAphrenie. The brief was to create an engaging and enchanting brand track, which takes the listener on a journey through all the VOX’s various brands, and leaves them feeling joyous, excited, and uplifted. The idea was to musically capture the magic of cinema, which brings out the inner child in everyone.
THE RESULT
A brand track and sonic suite which was animated to show all of VOX’s offerings, as well as a music library of cutdowns, variations, and other audio assets to be used across VOX’s touchpoints. The audio was mixed in 7.1 Dolby Surround for a fully immersive experience; a first for a sonic branding project in the Middle East.
