SNB (SONIC BRANDING)
by Reiner Erlings Music
SNB Sonic Branding
SNB (SAUDI NATIONAL BANK) SONIC BRANDING
Client: Saudi Space Commission
Agency: Landor
THE BRIEF
Landor and Reiner Erlings worked together on the sonic branding of the newly established SNB; Saudi Arabia’s largest bank. The brief for the sonic rebrand was to create a sonic identity which reflected the positioning of the company as a source of pride for all of Saudi Arabia, a forward thinking, progressive bank, at the cutting edge of technology, the new Saudi Banking.
THE RESULT
We created an extensive music library for NCB, which included the brand track and sonic logo, in-branch music, call waiting options, specialized music for their different verticals, live event music, and special occasion music (such as Arabic/Ramadan music). The brand track reflects SNB’s position as a proud leader in the banking sector, with a sense of triumph, excitement, and energy building throughout the music.