Gov Games (SONIC BRANDING)
Sonic Branding of Gov Games
GOV GAMES SONIC BRANDING
Client: Dubai Executive Council
THE BRIEF
Reiner Erlings composed the sonic identity for the Gov Games, an annual sports and endurance event by the Dubai Executive Counsel. The Gov Games wanted to update their sonic branding to reflect their position as the UAE’s ultimate high-octane physical challenge, where people must come together and help push each other to new levels. The music was not only for the games itself, but also for all the pre and post games content, advertising, and even firework shows.
THE RESULT
We created a suite of music, included an epic, symphonic hybrid brand track which combined an orchestra with electronic synths to create an energy building, adrenaline releasing score to the event. We also created their “boom boom boom” sonic logo, which was incorporated into all of the variations. These variations included music for during the event itself, music for winner announcements, advertising, and even music for their closing fireworks show.