Client: DU
Du commissioned Reiner Erlings to compose original music for their brand, incorporating their existing, and widely known, sonic logo into the music. The brand tracks were to be used for call waiting, advertising, and live events.
The result was a music library with several pieces of music and sonic logo options, to be used for all branding purposes. By expanding on the notes in the du logo, a musical scale was developed and used as the foundation of the composition.
Client: DU